Afshan Mustafa
UX Designer | Dallas, TX
Hi ❤︎ I believe every design tells a story. Passionate about creating intuitive and engaging digital experiences, I bring a user-centered approach to UX/UI design. I believe that the best designs come from understanding diverse perspectives and working closely with cross-functional teams. My portfolio highlights my journey of creating seamless digital experiences through teamwork, innovation, and user-centered design principles. My approach blends empathy with innovation, ensuring that every design decision is grounded in real user needs and behaviors.
Dive into my portfolio to discover the stories behind my designsᯓᡣ𐭩
Research
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Competitive Analysis
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Interviews
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Wireframing
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Prototyping
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Usability Testing
Research • Competitive Analysis • Interviews • Wireframing • Prototyping • Usability Testing
My Design Process
My UX Design process is structured around 4 key Phases: Discovery, Define, Design and Deliver:
In the Discovery phase, I conduct thorough user research and market analysis to understand the problem space.
During the Define phase, I synthesize insights to clearly articulate user needs and project goals.
The Design phase involves creating wireframes, prototypes using Figma to iterate based on feedback and usability testing.
Finally, in the Deliver phase, I collaborate closely with developers to ensure the design is implemented accurately and monitor the product post-launch to make data-driven improvements.
This approach ensures that every project is user-centered, strategic and impactful.
Research
•
Competitive Analysis
•
Interviews
•
Wireframing
•
Prototyping
•
Usability Testing
Research • Competitive Analysis • Interviews • Wireframing • Prototyping • Usability Testing
MY PROJECTS
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MY PROJECTS *
Skipcart Mobile App Experience
Mobile/Tablet/Desktop
I contributed to the redesign of the Skipcart mobile app experience for iOS/Android, focusing on enhancing the overall user experience. My role involved collaborating with cross-functional teams to conduct user research, identify pain points, and gather insights that informed my design decisions. Through iterative design and usability testing, I aimed to create a more intuitive and engaging app experience for users.
This project allowed me to apply my skills in user-centered design, from wireframing and prototyping to usability testing. By addressing key usability issues and incorporating user feedback, I improved the app’s functionality and user satisfaction. Explore the full process and see the impact of my work.
7-Eleven
IBM
Directory Record Management System (DRMS) Platform Redesign
Desktop
Redesigned CIO Design’s DRMS (Directory Resource Management System) application, an internal platform for managing global contractor engagements. My responsibilities included conducting comprehensive user research to identify pain points and gathering insights, which informed the design strategy. Collaborating with global cross-functional teams, I focused on creating wireframes, prototypes, and high-fidelity designs that addressed user needs and improved overall usability.
Through iterative design and rigorous usability testing, I enhanced the user experience ensuring that the final product was both functional and intuitive for internal stakeholders. Explore the full process and see the impact of my work.
Task Management App Design
Mobile/Tablet/Desktop
Contributed to the redesign of a task management business application aimed at improving multi-location operations for both Managers and Associates in frontend and backend of restaurant operations. This project involved creating a seamless user experience across multiple devices including mobile apps, tablets, and desktops. My role included conducting user research to identify pain points and gathering insights from both managerial and associate perspectives, which informed the design strategy.
Collaborated with cross-functional teams, I focused on developing wireframes, prototypes, and high-fidelity designs that addressed the specific needs of our target personas. Through iterative design and usability testing, we significantly enhanced the application’s functionality and user satisfaction across all devices. Click to explore the full process and see the impact of our work.